MSc Marketing — Study Online from Ghana

Advance your career without leaving home. The online MSc Marketing delivered in exclusive partnership between the University of Salford and Robert Kennedy College empowers you to study at a world-class level while living in Ghana. Designed for ambitious marketers, entrepreneurs, and leaders, the curriculum blends rigorous theory with practical frameworks you can apply across sectors and borders from day one.

Whether you are in Accra, Kumasi, Tamale, Takoradi, or on the move, you will join a dynamic global classroom, gain international insights, and build the strategic and analytical capabilities today’s employers value. The programme’s theory is internationally applicable, helping you master the language of modern marketing—from brand strategy and consumer behaviour to analytics, digital channels, and value creation.

Awarded a British Degree Recognised Internationally

Stand out with a respected British degree that signals academic rigor, global perspective, and professional credibility. Employers worldwide understand and value the standards of British higher education, particularly in business and management disciplines. Your MSc Marketing credential communicates your readiness to drive growth, lead campaigns, and advise on strategy in competitive markets.

For professionals in Ghana seeking regional mobility or international opportunities, this recognition matters. It can open doors across Africa’s dynamic markets and beyond, from multinational companies and agencies to fast-scaling startups and development organisations that prioritise globally benchmarked qualifications.

Complete 100% Online in as Little as 1 Year

Accelerate your progress without pausing your life. This programme can be completed fully online in as little as one year, allowing you to move from ambition to achievement on a timeline that suits your career goals. The structure is designed for working professionals who want meaningful advancement with minimal disruption.

With the right focus and discipline, you can synthesise cutting-edge marketing theory and transform it into impact in your current role within months. Whether you’re leading a team in Accra or launching a new venture, the short time-to-degree helps you compound career momentum quickly.

No Set Class Times—Learn on Your Schedule

Your learning is designed around you. The programme does not require online presence at specific times and dates, giving you the flexibility to plan your study sessions around work, family, and life. Engage with lectures, readings, and assignments when you are most focused and productive.

This autonomy supports consistent progress. Whether you prefer early mornings, evenings, or weekends, you can maintain your professional commitments in Ghana while steadily working toward your Master’s degree.

Study Anywhere—Even Offline with Our Mobile App

Keep learning wherever life takes you. You can study from anywhere in the world, even while on the move or travelling. Our mobile app allows you to download the study material and watch the lectures offline, so intermittent connectivity or busy schedules don’t slow you down.

Turn commutes, travel days, and waiting time into productive learning. Whether you’re visiting clients, travelling domestically, or exploring new markets across the region, having lectures and resources in your pocket means your degree advances with you.

Open-Book Assessments that Mirror Real Marketing Practice

Success in today’s marketing environment relies on how well you research, synthesise, and apply knowledge—not on memorising facts. That’s why the programme uses open-book assessments instead of classical question/answer exams. You are encouraged to reference frameworks, data, and sources as you would in real-life projects.

This approach strengthens critical thinking, analysis, and strategic problem-solving. You will demonstrate mastery by making informed, well-argued decisions grounded in evidence—the same capabilities top employers look for in senior marketing professionals.

Learn from Accomplished Tutors and Faculty

Guide your growth with mentors who bring both academic excellence and practical insight. The programme has tutors/faculty that graduated from world renowned universities like Oxford, Harvard, EPFL, University of Basel, Washington University in St. Louis. Their experiences enrich the curriculum with global perspectives and advanced scholarship.

Through feedback, discussion, and expert guidance, you’ll deepen your understanding of complex topics—from strategy and analytics to consumer psychology and digital media—and learn how to translate insight into outcomes in your own context.

Join a Truly Global Classroom and Alumni Network

Learning alongside professionals from over 130 countries expands your perspective and multiplies your opportunities. You will collaborate on ideas, compare market dynamics, and build a network that spans industries and continents—a powerful asset for your future.

Our alumni work for international organisations like Google, Microsoft, Intel, Samsung, Tencent, Siemens, Sony, IBM, Verizon, Dell, United Nations, ICRC, The World Bank, and many more. Their journeys testify to the value of a globally recognised qualification and the doors it can open.

Manageable Payments with Flexible Instalments

Invest in your future with financial clarity. Our fees can be paid in up to 18 monthly interest-free instalments, allowing you to spread the cost responsibly while you study.

This flexibility helps you align your professional growth with your financial planning, enabling you to focus on learning while maintaining momentum in your career.

Why This Programme Matters for Professionals in Ghana

Ghana’s fast-evolving digital economy—from mobile money and fintech to telecommunications and online media—needs marketers who can turn data into strategy. The MSc Marketing equips you with analytical tools, customer insight techniques, and digital frameworks to optimise campaigns, scale user acquisition, and measure ROI across channels.

With intense competition in FMCG, retail, and e-commerce, brand leaders must differentiate through compelling narratives and exceptional customer experience. You’ll learn advanced brand strategy, positioning, and omnichannel planning that help products stand out on the shelves and online—from Accra’s supermarkets to marketplaces serving the wider region.

Ghana’s economy also spans energy, mining, agribusiness, logistics, tourism, and the creative industries. This programme strengthens your ability to manage stakeholder communications, build partnerships, and design campaigns that align with regulatory environments and community expectations—key capabilities for organisations operating locally and across West Africa.

Take the Next Step

Your ambitions deserve a pathway designed for impact. Study from Ghana, benefit from a global community, and earn a respected British Master’s degree—without pausing your life or career. Ready to explore modules, schedules, and admissions details? Request our course catalogue and take the first step toward the career you envision.