This MBA is designed to help you meet the challenges of the complex environment in which organisations today must increasingly operate, with global markets no longer the sole remit of multinational corporations.
The programme includes a module on the International Marketing and Business Environment, while in the residency you will join with fellow students from a multinational environment to develop the skills needed to tackle global-local challenges in ethics, responsibility and sustainability.
The MBA programmes benefit greatly from the internationality derived from recruiting students from across the globe, and drawing on tutors well qualified in their field.
Learn at Switzerland’s premier private college and graduate with students from over 130 different countries and from the University of Cumbria.
We welcome applications from students who may not meet the formal entry criteria but who have relevant experience or the ability to pursue the course successfully.
The formal entry requirements are:
- An honours degree at 2:2 or above.
- At least 2 years’ relevant work experience.
- English language at IELTS 6.5 (minimum of 5.5 in each component).
Applications are considered from candidates who do not meet the formal entry requirements but can provide evidence of equivalence.
Examples of equivalence are:
- A wide range of professional qualifications and/or work experience.
- Working or studying in English or an English-speaking environment.
Applications will be considered from candidates who do not meet the formal entry requirements but who can demonstrate by interview the commitment to complete the programme successfully.
The scheme has been designed to meet the aims of the online MBA in a flexible manner and can be tailored to the individual preferences of each student. The MBA requires you to complete six courses plus a final dissertation. The programme consists of the following modules:
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
120 credits - Six taught modules
- Organisational Behaviour
- Financial Management
- International Marketing and Business Environment
- Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability
Choose one of the following modules:
- Information Management
- Corporate Strategy and Competitiveness (Based on material developed by the Institute for Strategy and Competitiveness at Harvard Business School, and includes a mandatory residency in Zürich, Switzerland. This second residency is only required for those students who choose this module as an elective.)
60 credits - Individual dissertation
As an exit qualification, the Post-Graduate Certificate in Management Studies is awarded to candidates who have completed 60 credits (three modules), while the Diploma in Management Studies is awarded to candidates who have completed 120 credits (all six modules, including the residency) but have been unable to complete the dissertation. Students who achieve the full 180 credits, and have successfully completed the dissertation, exit with the award of Master of Business Administration (MBA).
There are no average courses within our MBA programmes. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.
There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.
A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.
The aims of this module are to provide an introduction to core concepts of the way people are managed in organisations. To that end it will offer opportunities for study by prospective as well as experienced managers, to consider the history and development of management thinking and theory, using modern ideas to assess and evaluate their own personal experiences of organisations and dynamics. The introduction to the module will act as bedrock upon which other managerial ideas and processes can be developed later in the course.
With a variety of real-life case studies, you will be asked to make decisions which will inevitably influence the (work) life of your employees. These are, of course, backed by the core taught concepts, which feature group dynamics, motivation and leadership, group behaviour, communication, power, conflict and prejudice in the workspace, organisational culture, and how to manage and understand change within an organisation.
Business is about profit, and there can only be sustainability with a proper knowledge of effective financial management. Oxford and Harvard Business School graduate Professor David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing.
International Marketing and Business Environment
You will reinvent the airline business, redefine the boundaries of retailing, manage the sales of an online computer mega-store, and learn how to focus on your customer. Seems like a bold prediction, but it is it is just the content of the International Marketing and Business Environment module. The module aims to develop your ability in applying knowledge and understanding of marketing issues in a range of international business contexts and to enable you to evaluate marketing practice to be effective in dealing with marketing professionals in context. Furthermore, it will prepare you for and/or build on a career in business or business research by developing marketing skills and enhancing lifelong learning skills.
Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability
This unique module aims to provide learners with the opportunity to conceptualise ethics, responsibility and sustainability in diverse global settings. It allows students to develop an insight into the expanding role of sustainable development, corporate governance, responsible business practice and the ethical dimensions of organisational policies and practices.
University of Cumbria faculty members will guide you in the daily classes, enriched by contemporary case studies and teamwork in this innovative and unique topic.
There will be an option to take this as a residential at University of Cumbria in the UK.
Cloud Computing, Linux and Open Source Software, Social Media. These are only a few of the new technological innovations and, at the same time, challenges presented to the managers of tomorrow. This module aims to enable you to develop a conceptual and comprehensive understanding of the manager’s role in relation to the leading of the effective management and use of information, information technology, and information systems and to apply these within an organisational/strategic context.
Corporate Strategy and Competitiveness
Elective module including a one-week residency in Zürich, Switzerland
In cooperation with the Institute for Strategy and Competitiveness of the Harvard Business School, Robert Kennedy College is offering this outstanding course designed by Professor Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School and the leading authority on corporate strategy and competitiveness. Taught by Robert Kennedy College Deputy Dean and Harvard Business School MBA graduate Professor David Duffill, this course explores the determinants of national and regional competitiveness building from the perspective of firms, clusters, sub-national units, nations, and groups of neighbouring countries.
The course is concerned not only with government policy, but with the roles that firms, industry associations, universities, and other institutions play in competitiveness. It takes examples from both advanced and developing economies, and addresses competitiveness at multiple levels. Students who take this elective have access to the exclusive video lectures of Professor Porter and are required to attend the residential session in Zürich, Switzerland.
Do you really think strategically? Is your strategy sustainable and well formulated? How would you implement your newly formulated strategy? As you start on this course, you might just discover that you didn’t really know the answers to these questions. Not only will you learn about strategy formulation context, content, and its effective implementation, you will also be studying the latest business strategies from Harvard Business School case studies such as those of Facebook, Kellogg, and Google, as well as traditional analytical tools such as Porter’s Five Forces model, which will serve as a platform for your endeavours at innovative thinking.
Minimum 12 months, maximum 5 years.
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
The number of places per term is strictly limited to 90.
The University of Cumbria is ranked number 8th in the World for Quality Education by the Times Higher Education in 2020.
In a study commissioned by Hitachi Capital Invoice Finance (2020) on over 9,500,000 previous university students in the UK, the University of Cumbria is ranked in the top three higher-education institutions in the North of the UK for students who go on to start or manage a business.
Four terms per year (winter, spring, summer and autumn).
12,000 CHF (Swiss Francs). This includes library access, OnlineCampus access, graduation fees, and University of Salford matriculation fees. Fees are payable in interest free instalments over 12 months, however, the programme is not eligible for UK Postgraduate Loans for Master’s Study. The fees are for the entire programme, and include all the courses as well as supervision for the final innovation project.
Accreditation and Recognition
The University of Cumbria MBA programmes offered online in exclusive partnership with the Robert Kennedy College are Recognised Worldwide. Once you complete your studies at Robert Kennedy College, you will receive a degree from the University of Cumbria. The University of Cumbria received the University title, and degree awarding powers, from Her Majesty’s Most Honourable Privy Council. It is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Business, Innovation and Skills list of recognised UK awarding institutions.