MSc Marketing, From Accra, Ghana to the World

Where you are should shape your story, not your limits. The online MSc Marketing, delivered in exclusive partnership between the University of Salford and Robert Kennedy College, empowers you to build a world-ready marketing career without leaving Accra. Designed for ambitious professionals, entrepreneurs, and career-changers, this programme blends academic rigour with practical insight so you can accelerate your impact while you continue to live, work, and thrive in Ghana’s dynamic capital.

From brand building and digital strategy to customer analytics and market research, you’ll gain the frameworks, tools, and confidence to lead with clarity. And because it is fully online, you can earn a respected British degree while balancing career and family commitments—turning commutes, coffee breaks, and quiet evenings into stepping stones for your next career chapter.

Below, explore the benefits that make this programme an exceptional pathway to global marketing success from Accra.

Earn a British Degree Recognised Worldwide

Graduate with a British master’s degree awarded by the University of Salford—an internationally recognised credential that signals quality, credibility, and a commitment to excellence. This global standing helps your profile stand out across markets and sectors, supporting cross-border mobility and multinational career pathways.

With the strength of British higher education behind you, you can present your qualifications with confidence to employers and clients in Ghana and far beyond. Your degree travels with you—opening doors whether you are leading campaigns for a local brand with regional ambitions or collaborating with teams across continents.

Graduate in as Little as 1 Year, 100% Online

Time is your most valuable resource. This programme is structured to let you complete your master’s 100% online in as little as one year, helping you accelerate your growth without putting your life on hold. The learning journey is focused yet comprehensive, guiding you efficiently from insight to impact.

Whether you aim to fast-track into a leadership role, pivot into a new function, or sharpen your expertise for your business, the streamlined pathway means tangible results sooner—so you can apply what you learn immediately and see real change in your work.

Your Schedule, Your Pace

There are no mandatory live sessions that require you to be online at specific times. You set your study rhythm—early mornings, late evenings, or weekends—fitting your learning into the natural flow of your week in Accra. This flexibility empowers you to manage deadlines with intention while maintaining your professional momentum.

You’ll have clear milestones and supportive guidance without sacrificing autonomy. Collaborate with peers around the world when it suits you, and engage deeply with materials at the pace that delivers your best thinking.

Study Anywhere—Even Offline on Our Mobile App

Life is mobile. Your studies should be too. Access your classroom from your laptop, tablet, or phone, and keep progressing even when you’re on the move. Our mobile app lets you download study materials and watch lectures offline, so connectivity or travel never interrupts your momentum.

Whether you’re commuting across the city, heading to client meetings, or traveling, you can turn every moment into an opportunity for growth. Your campus fits in your pocket—ready whenever you are.

Open-Book Assessments that Mirror Real Work

Marketing leadership is about judgment, not memorisation. Instead of traditional question/answer exams, you’ll complete open-book assessments that test your ability to apply concepts, evaluate options, and craft data-informed recommendations—just as you would on the job.

This approach builds a portfolio of work that reflects your capabilities: market analyses, strategic plans, and evidence-based insights you can discuss in interviews or share with clients and colleagues.

Learn from Faculty Trained at World-Renowned Universities

Guidance matters. Your tutors include professionals and academics who graduated from institutions such as Oxford, Harvard, EPFL, the University of Basel, and Washington University in St. Louis. They bring a powerful blend of scholarly rigour and practical perspective to every module.

Expect thoughtful feedback, high standards, and support that helps you elevate your thinking. The result: an intellectually stretching experience anchored in the realities of modern marketing practice.

Join a Global Network across 130+ Countries

Great learning communities broaden your view. Study alongside peers from over 130 countries—professionals across industries who bring diverse perspectives on customers, markets, and growth. The conversations you have will enrich your thinking and expand your network in ways that last long after graduation.

Our alumni work for international organisations like Google, Microsoft, Intel, Samsung, Tencent, Siemens, Sony, IBM, Verizon, Dell, United Nations, ICRC, The World Bank—giving you a powerful global community to learn from and connect with.

Spread Your Investment over Up to 18 Monthly Instalments

Plan with confidence. Our fees can be paid in up to 18 monthly interest-free instalments, helping you align your education investment with your income and responsibilities.

This flexibility supports working professionals and entrepreneurs who want to upgrade their skills while managing cash flow—so you can say yes to your future on a timeline that works for you.

What This Means for Your Career in Accra

Accra’s digital economy is vibrant—from fintech and telecoms to e-commerce and media. With rigorous foundations in consumer behaviour, data analytics, and digital strategy, you’ll be equipped to design growth campaigns for mobile-first audiences, optimise acquisition funnels, and improve retention for subscription and platform businesses. Whether you’re advancing in a scale-up or leading change in an established enterprise, you’ll be ready to align strategy with measurable outcomes.

Fast-moving consumer goods, retail, and entertainment remain pillars of Accra’s commercial landscape. The programme helps you master brand positioning, integrated communications, and omni-channel execution—skills you can apply to build strong brands, launch new products, and measure impact across social, in-store, and experiential channels. From storytelling to insights-driven creative, you’ll become the marketer who turns ideas into traction.

Accra is also a gateway for regional operations in logistics, infrastructure, professional services, and development organisations. The MSc Marketing equips you to navigate complex B2B buying journeys, craft stakeholder value propositions, and manage partner ecosystems—capabilities essential for winning and growing accounts across West Africa. You’ll be ready to translate strategy into action, whether your ambitions are corporate, entrepreneurial, or mission-driven.

Take the Next Step

You don’t have to relocate to unlock a global education. With the University of Salford and Robert Kennedy College’s exclusive online partnership, you can earn a respected British degree, expand your global network, and transform your career—while continuing your life in Accra. Ready to explore modules, entry requirements, and start dates? Request our course catalogue and take the first step today.