MSc Marketing

Introductory

Not-for-credit

• Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

The MSc Marketing consists of 180 credits delivered through five modules:

Stage 1: Taught Modules (120 credits)

• Module 1: International Marketing (30 credits)
• Module 2: Marketing in the Digital Age (30 credits)
• Module 3: Customer Experience and Data Driven Marketing (30 credits)
• Module 4: Search and Social Media Marketing (30 credits)

Stage 2: International Dissertation (60 credits)

Module 5: International Dissertation (60 credits)