12 months - 3 years
Minimum 12 months, maximum 3 years.
Delivery Method100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
The number of places per term is strictly limited to 90.
Four terms per year (winter, spring, summer and autumn).
10,950 CHF (Swiss Francs)
This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees.
Fees are payable in interest free instalments (See a sample payment plan)
The residency - one week intensive research methods class to prepare for your final dissertation - has an additional cost of 1950 Swiss Francs (100% Online) or 2950 Swiss Francs if you decide to attend it at the University Campus (travel and accommodation excluded). The residency fee is only billed once you register for it.
Accreditation and Recognition
This degree is awarded by the University of Salford, which received a Royal Charter in 1967 from Her Majesty the Queen. The University is fully recognised by the British government; The University of Salford degree transcript will mention Robert Kennedy College as your teaching institution.
The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete four courses plus a final dissertation. The programme consists of the following modules:
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
120 credits, four taught modules
- Digital Marketing Analytics and Strategy
- International Relationship Management
- Marketing Management
- Offline and Online Consumer Behaviour
Research Methods Live Class
One week intensive live lectures online to prepare for your final dissertation.
60 credits, Individual dissertation
A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.