The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete four courses plus a final dissertation. The programme consists of the following modules:
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
120 credits, four taught modules
- Digital Marketing Analytics and Strategy
- International Relationship Management
- Marketing Management
- Offline and Online Consumer Behaviour
Research Methods Live Class
One week intensive live lectures online to prepare for your final dissertation.
60 credits, Individual dissertation
A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.