100% Online MSc in Marketing - Detailed description

3 good reasons to study Marketing at Salford

At Salford we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.


MSc (Minimum 12 months, maximum three years)

Course Details

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Marketing and Services Management

A wide-ranging analysis of the issues involved in managing the strategic marketing management functions within a variety of organisation types but particularly in a service context. Emphasis is placed on a relationship approach to the management of customers for the development of marketing theory and practice.

Indicative Syllabus Outline

Contemporary Issues in Consumers Research

Enhance your awareness of the importance of understanding consumers in the development of marketing strategy and in the wider context of sustainable business. You will gain an in-depth understanding of contemporary issues in both consumer behaviour and marketing intelligence.

Indicative Syllabus Outline

Search and Social Media Marketing

Evaluate how organisations communicate with various target audiences in the context of dynamic changes within society – both technological and social. You will develop your understanding of the latest theories, trends and techniques in the use of Search Engine Optimisation (SEO) and Social Media Marketing.

Indicative Syllabus Outline

Marketing International Business: Branding, Communication and Relationships

Develop your understanding of the various communications methods used to establish and maintain cross-cultural relationships with a variety of stakeholders. You will gain an overview of culture as a basis on which to develop the themes of international branding, marketing communications and business relationship development.

Business Innovation Project

Dissertation: a conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.