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MSc International Events Management

Module Descriptions

Duration:
12 months - 3 years
Delivery method:
100% Online
Tuition fee:
10,950 CHF

Duration

Minimum 12 months, maximum 3 years.

Delivery Method

100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.

Places

The number of places per term is strictly limited to 90.

Terms

Four terms per year (winter, spring, summer and autumn).

Tuition Fees

10,950 CHF (Swiss Francs) . This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest free instalments (See a sample payment plan)
The residency - one week intensive research methods class to prepare for your final dissertation - has an additional cost of 1950 Swiss Francs (100% Online) or 2950 Swiss Francs if you decide to attend it at the University Campus (travel and accommodation excluded). The residency fee is only billed once you register for it.

Accreditation and Recognition

This degree is awarded by the University of Salford, which received a Royal Charter in 1967 from Her Majesty the Queen. The University is fully recognised by the British government; The University of Salford degree transcript will mention Robert Kennedy College as your teaching institution.

There are no average courses within our MSc programme. We are bound to provide an exceptional learning experience, and there is no better way to achieve this aim than with outstanding courses. They have been carefully crafted by experienced professors and are all meant to make you a more successful and efficient manager.

There are no old-fashioned exams. Instead you are given real-life case studies and essays, which allow you to think critically about your company and your own career. All this might seem too glossy but there is one catch: we do not accept average candidates. Only individuals as outstanding as our values can find their way toward admission at the Robert Kennedy College.

Induction

Not-for-credit module

A not-for-credit induction module will be the starting point of the programme. The induction process is designed to familiarise you with the programme design, requirements and resources, as well as with the way online interaction, learning and grading will take place. After the induction you should be familiar with academic life, including academic writing, library services and library access, OnlineCampus access, and academic support services.

Digital Business and Entrepreneurship

The Digital Business and Entrepreneurship module has been designed specifically to equip you with the practical and theoretical skills needed for contemporary business settings; you will gain an understanding of the role of inactive business models (think Uber) that can exploit innovative and disruptive technologies such as drones, robotics, and wearable tech. There is a focus on entrepreneurial skills essential for those starting their own businesses and also for those working in digital business settings. The module will encourage you to critically assess how social, disruptive and innovative technologies can become key business enablers and facilitate strategic competitive advantages.

Principles and Practices of International Events Management

Through this module, you will develop an in-depth understanding of the concept, range, significance, roles, dimensions and characteristics of contemporary international events through a balance of virtual and physical environments. You will work on real event problems and enhance your project planning, problem solving and communication skills.

Project Management, Leadership and Skills: Planning and Control

You will learn about the approaches, skills and methods of effective project management, and the tools and techniques required for planning, control, teamwork, leadership and other key processes. All of these qualities will develop your ability to lead complex projects.

Search and Social Media Marketing

This modules provides an introduction to search and social media marketing and its strategic benefits to organisations. Through Search and Social Media Marketing, you will develop a critical understanding of the strategies, theories, trends and techniques used in Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) as well as the practical skills required for the implementation and evaluation of these activities.