MSc Digital Business

Module 1: Information Systems and Digital Transformation (30 credits)

The role of business information systems in achieving strategic objectives
Emerging technologies, sustainability, and ethical considerations in IS
Business strategy, process modelling, and horizon scanning
Information systems strategy in the context of Industry 5.0
Critical reflection, blogging, and portfolio-based digital fluency

Module 2: Search and Social Media Marketing (30 credits)

Digital campaign planning and integrated marketing communications
Keyword research, SEO/SEM, and analytics
Branding strategies and message optimisation across platforms
Legal implications of digital promotion and risk management
Promoting, engaging, and measuring digital experiences

Module 3: Digital Business and Entrepreneurship (30 credits)

Innovative business models, digital products, and strategic value chains
Impact of emerging disruptive technologies (IoT, blockchain, big data)
Data analysis and visualisation for strategic decision-making
Sustainable and entrepreneurial business practices
Designing entrepreneurial solutions aligned with stakeholder expectations

Module 4: Managing Project Deployment and Delivery (30 credits)

Scope planning, resource allocation, and team leadership
Stakeholder engagement across complex multi-project environments
Industry-standard collaborative platforms and methodologies
Carbon literacy and responsible deployment strategies
Holistic project execution from initiation to value realisation

Module 5: International Dissertation (60 credits)

Independent, business-focused research project
Application of digital business strategy to a real-world challenge
Synthesis of IS, marketing, entrepreneurship, and project knowledge
Research methods, critical thinking, and evidence-based decision-making
Final dissertation demonstrating academic rigour and practical relevance