MSc Business Administration
Module 1: Global Business Environment (30 credits)
- Political, economic, societal, technological, and environmental drivers
- Globalisation, regionalisation, and market attractiveness
- Real-world examples of volatile and uncertain global business
- Ethics, responsibility, and sustainability in cross-border operations
- Critical insights to navigate and lead in a rapidly changing world
Module 2: International Marketing (30 credits)
- Strategic marketing planning and implementation in global contexts
- International market entry and cross-cultural consumer behaviour
- International brand stewardship: standardisation versus adaptation
- Digitalisation, ethics, and sustainability in marketing
- Geopolitical influence on global marketing strategy
Module 3: Sustainable and Ethical Supply Chains (30 credits)
- Sustainability theories and global value network analysis
- Carbon literacy, circular economy, and green procurement
- Responsible business models and ethical sourcing
- International compliance and project logistics frameworks
- Designing supply chains for long-term value and resilience
Module 4: Global Financial Technologies (30 credits)
- Emerging financial models within digital ecosystems
- Blockchain applications and central bank digital currencies (CBDCs)
- Fintech platforms and ethical algorithmic governance
- Financial innovation through regulatory, legal, and societal lenses
- Advising on responsible financial strategies in digital industries
Module 5: International Dissertation (60 credits)
- Independent, business-focused research project
- Application of strategy, marketing, supply chain, and finance knowledge
- Synthesis of interdisciplinary perspectives gained throughout the programme
- Research methods, critical thinking, and evidence-based decision-making
- Final dissertation demonstrating academic rigour and practical relevance